How to Design, Implement, and Interpret an Employee Survey

Focus Group Employee Opinion Surveys

Focus group employee opinion surveys are conducted with small numbers of employees—usually six to twelve. They are conducted conference style by trained facilitators who provide discussion procedure but no content, so only the participants' thoughts and opinions are collected. Sometimes, the groups include completion of written surveys along with discussion.

Focus Group Employee Opinion Survey Administration

A focus group begins with exercises to put the participants at ease and to explain the group objective and method of operation. Then predetermined areas and questions are presented in a manner designed to produce discussion and obtain the group's overall perceptions and individual reasoning.

For example, ...