Since TED frowns heavily on commercial promotion, the organization rarely selects speakers from traditional corporate backgrounds who talk to promote what they do. Moreover, given the conventional wisdom that all advertising is evil, one would not expect to see the vice chairman of one of the world’s largest marketing agencies on the main stage. Rory Sutherland1 of Ogilvy & Mather UK broke through by promoting ways to use advertising for good. The outline of his talk is provided in Table 15.1.
Outline of Rory Sutherland’s “Life Lessons from an Ad Man” TED Talk