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How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek by Jeremey Donovan

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CHAPTER 2

Organizing Your Talk

TIP 8: Determine whether you will deliver a story-driven or premise-driven narrative.

When constructing a talk, speakers develop either a story-driven narrative or a premise-driven narrative. Story-driven narratives typically focus on a single story from beginning to end. Most of the time the speaker is on stage, she actively relives her story. As a result, her logical argument will generally be implied until the very end when she reflects on her story and reveals the moral. This contrasts with a premise-driven narrative where the elements of the speaker’s argument are well exposed throughout the talk. Though TED has a reputation for great storytelling, the fact is that most speakers deliver premise-driven narratives. ...

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