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How to Create Your Final Collection by Mark Atkinson

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CHAPTER 6

STYLING AND PRESENTATION

Like garment design, the way we combine and wear clothes constantly evolves. Sometimes youth groups, such as punks, hijack the traditional function of garments and use them to make a strong statement. Most of the time, however, this evolution is slow and with a longer-lasting impact; in the 1980s, for example, activewear would not have been worn as casualwear in the way it is today. Only when women adopt and wear a style will it become a fashion. How women choose to combine and wear garments also affects fashion.

Like those affecting garment designs, these trends may “bubble up” or “trickle down” (see page 39). In addition to proposing new garments, fashion designers contribute to fashion by prescribing how ...

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