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How to Create Your Final Collection by Mark Atkinson

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CHAPTER 3

CREATIVE RESEARCH

Creative research is a milestone in the design of your final collection; it kick-starts the creative process of its design. Previously you researched and analyzed markets and trends. Keeping in mind the information collected, you must now generate ideas and design and create the garments of your collection. These two stages, the first analytical, the second creative, require different mindsets.

When asked how he would describe the creative process, the French sculptor Rodin answered: “First I experience an intense feeling, which gradually becomes more concrete and urges me to give it plastic shape. Then I proceed to plan and design. At last when it comes to execution, I once more abandon myself to feeling, which may ...

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