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How to Create Your Final Collection by Mark Atkinson

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CHAPTER 2

FASHION IN TIME

You are probably familiar with this scenario: summer arrives and at long last coats and woolens are discarded and replaced by exciting new summer clothes. New collections are in the stores and commentators declare an 80s revival. Shoulders and sleeves are big. Earthy neutrals compete with vibrant pink, blue, and golden yellows. Accessories and jewelry are large and colorful. A visit to a few stores reveals that this is just what is on the racks at the moment and soon you start noticing people wearing this new style.

Let’s pause and think about this. How and why do styles vary from one season to the next? Why are only a few identical fashion colors available in the stores? How did the 80s’ big shoulders, so despised ...

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