O'Reilly logo

How to Create Your Final Collection by Mark Atkinson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1

THE DIFFERENT MARKETS FOR WOMENSWEAR

The most important parts of any design brief are usually those that refer to the client and this is no different for the final collection. Your design should target a particular woman, one who represents a section of the market. In order to do this successfully you need to develop an in-depth understanding of this woman. Not all teaching institutions require that you carry out this exercise but you will find that it acts as a guide and an inspiration. The notion that this real person could wear your garments can prove very motivating. When you finally show your work and explain whom it is for, your answer will be ready and articulate.

There are various ways to choose and define your client. You ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required