How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO

Conclusion

If I hadn’t launched [Facebook] that day, I was about to just can it and go on to the next thing I was about to do.¹

—Mark Zuckerberg

This book has covered quite a bit. But you shouldn’t take everything as gospel. Each company is different, and you must be alert to finding ways to innovate—not only with regard to your product but also the business model and go-to-market strategy.

You need to figure out one major thing: your company needs to solve a difficult problem. Facebook did this by replacing the antiquated ways people kept in contact with each other, including snail-mail, phone, and e-mail. Zuckerberg knew there was a better ...