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The IPO

You made a commitment to [our employees and investors] when you gave them equity that you’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As you become a public company, you’re making a similar commitment to our new investors and you work just as hard to fulfill it.

—Mark Zuckerberg’s letter to shareholders, February 2012

Ahead of the Facebook IPO on May 18, 2012, just about everyone around the world thought it would be a huge success. It seemed like a once-in-a-lifetime opportunity to make a killing. There were stories of people preparing to put their life savings into the stock.

To ...

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