Chapter 7

How to Present Information Effectively

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There are three keys to an effective presentation: preparation, presentation techniques, and audiovisual aids. The last of the three is not essential in all presentations, but in most meetings it is highly desirable. This section will consider these three factors that result in an effective presentation.

Before discussing the three keys, it is important to clarify what a leader must accomplish in a presentation. In the first place, the speaker must get the attention and interest of the audience. In other words, the speaker must create and maintain a desire for them to listen and understand. ...

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