References & Resources
Articles
[bib03entry01] ““Talking the Talk.”” Mediaweek, <year>February 1, 1999</year>, pp. 42–50.
[bib03entry02] ““Keeping Your Pilots on Course.”” Training & Development, <year>April 1992</year>, pp. 69–73.
[bib03entry03] , and ““Focus Groups to the Rescue.”” Training & Development, <year>October 1987</year>, pp. 74–76.
[bib03entry04] ““Videoconference Focus Groups Gaining Airtime.”” Marketing News, <year>November 9, 1998</year>, pp. 2, 16.
[bib03entry05] ““Focus Groups Identify What Matters Most.”” Health Care Strategic Management, <year>February 1999</year>, p. 21.
[bib03entry06] ““How to Know What Customers Really Want.” ...
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