Chapter 3

Coach yourself to success

Coaching yourself sounds as likely as DIY brain surgery. But unlike DIY brain surgery, coaching yourself is simple, practical and vital. We have to coach ourselves if we want to succeed, for three reasons.

  1. We cannot rely on external coaches being around when we need them most. Coaches, like buses, are not available when you want them. In the heat of the moment, when you are in a corner and not quite sure what to do, you cannot say ‘Excuse me, do you mind if I call my coach to work out what I should do next?’ You need a way of quickly coaching yourself to the best outcome.
  2. We are all learning from the random walk of experience. If we want to accelerate our journey, we need to make it a directed journey, ...

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