5Committing to Change

Those who manipulate believe the more you ask for a commitment, the greater your chances of success.

Those who influence believe you earn the right to ask for someone’s commitment.

So here we are—after methodically creating trust, we earned the right to enter into a conversation—to a guarded area many don’t allow us to enter. Once allowed in, we not only asked questions so as to identify this problem, we carefully, and empathetically, dug deeper. As a result, we allowed those who were feeling this pain to understand the true ramifications of their actions, and thus we created urgency. Take a deep breath, because you’re on the cusp of applying influence and changing another person’s mind. Did you miss it? Take a look at the ...

Get How to Change Minds now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.