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How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business by Pat Walsh, Dave Hitz

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Chapter 8. STRATEGIC CHANGE: On Reversing Course, Chocolate, Debates, and Core Beliefs

Suppose your church believes, "Jesus Christ is the one true Lord," and then one day you are told, "But Allah is also great. Worship Allah too." That is how I felt when some heretics suggested that NetApp should consider selling SAN in addition to NAS. What's more, James Lau was one of the heretics! It may seem odd that I could have such strong beliefs about a nit-picky technical issue, but I did, and so did many others. In the end, there were even NetApp employees who quit over this dispute, so I think the religious metaphor is appropriate, although—as far as I know—we had no stonings, crucifixions, or jihads. This chapter describes the challenge of confronting ...

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