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How to Build and Use a 360-Degree Feedback System—Management Development by Warren Shaver, Jr.

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Chapter . What Is 360-Degree Feedback?

Basically, a 360-degree feedback evaluation is a questionnaire that asks people—superiors, direct reports, peers, and internal and external customers—how well a manager performs in any number of behavioral areas. These “raters” should know the manager, or “ratee,” and they should have opinions that the organization respects. Sometimes the manager will also want to rate himself or herself as a sort of personal benchmark.

The rationale behind such a broad and well-rounded evaluation is simple. Upper management does not always see aspects of a manager's performance that others in the organization see. And a manager failing in those performance areas is probably also hurting the bottom line.

For example, a manager ...

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