Preface

Negotiations are a means of resolving differences between people when imposed settlements are not possible. And because so much of our work and personal lives involve resolving differences, the ability to negotiate effectively is an essential life skill. Almost everything we do involves some kind of negotiation. If you think about it, you’ll realize that you negotiate all the time, every day. You negotiated to get your new job and a raise. You negotiated with coworkers about where to hold your last meeting. You negotiated with your spouse and other loved ones about where to take a vacation.

When we buy and sell things, sell ideas, and solve problems that involve others, negotiation gets us what we want. Negotiation is a way to get one’s ...

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