Contents
Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
Introduction to Updated Edition
Chapter 1 Driving Success: How You Innovate Determines What You Innovate
Innovation Is the Power to Redefine the Industry
The Innovation Imperative: Driving Long-Term Growth in Top and Bottom Lines
How to Make Innovation Work: How You Innovate Determines What You Innovate
1. Exert Strong Leadership on Innovation Direction and Decisions
2. Integrate Innovation into the Business Mentality
3. Match Innovation to Company Strategy
4. Manage the Natural Tension Between Creativity and Value Capture
5. Neutralize Organizational Antibodies
6. Cultivate an Innovation Network Beyond the Organization ...
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