About the Authors

Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in Mechanical Engineering at Carnegie Mellon University. Globally known for his rigorous and effective approach to product innovation, Cagan works extensively in research on innovation processes and tools, teaching and leading innovation teams, corporate consulting, and speaking engagements on the topic of innovation. With a focus on product strategy and innovation, Cagan has worked with a variety of companies, ranging from Fortune 100 to entrepreneurial start-ups such as Apple, P&G, GlaxoSmithKline, RedZone Robotics, Navistar International Truck, and Nissan. He also co-directs the Master of Product Development program at Carnegie Mellon. In addition to ...

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