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How To Become Innovative (Collection) by Craig M. Vogel, Jonathan Cagan, Robert Shelton, Marc Epstein, Tony Davila

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Chapter Nine. Case Studies: The Power of the Upper Right

In this chapter and the next, we present additional case studies of products and companies that have successfully moved to the Upper Right. These case studies epitomize the ideas and methods discussed in this book and serve as benchmarks for any company that wants to create breakthrough products. In this chapter, case studies highlight breakthrough innovation from within the United States. In the next chapter, we highlight breakthrough innovation across the globe. In this chapter, we provide a diverse array of case studies across a broad range of categories: education seating, electric vehicles, football stadiums, machining tools, trucks, and refillable packaging. We have also included ...

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