Chapter 2
Preparing your portfolio
The ‘casing’ – what kind of portfolio?
Creating the right impression
> A portfolio is a portable sample case containing a representative selection of your best work. This is what you take to meetings with prospective clients to show them what you do and are hoping they will buy. It should show your USP, or ‘unique selling point’, whatever it may be, to its best advantage.
You will have a certain amount of work ready to show when you leave college. It’s ...
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