The knowledge of the processes involved in influencing people has increased considerably in recent years. The leader’s use of that knowledge is actually a matter of recognizing and applying these behaviors in daily life.
Some of the most important of these processes are (1) imitation; (2) suggestion; (3) exhortation; (4) persuasion; (5) publicity; (6) reliance upon the logic of events; and (7) the demonstration of devotion. It is difficult to generalize as to the particular times when you, as a leader, should use one or more of these methods. Usually several of these influences are in operation at the same time. However, an awareness of how each works can be helpful.
Imitation is not an active process exercised ...