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How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change the World by Nick Cooney

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5Why Efficiency Means Everything for Donors (and Charities, Too)

Bringing It Back to the Bunnies

Imagine that you volunteer once a month with the previously mentioned Kalamazoo Rabbit Rescue Alliance. (Sorry, in this scenario you're not the founder anymore, just a regular old volunteer.) It's not particularly glamorous work—mostly cleaning cages, refilling water bottles, and giving the rabbits some loving attention—but that's fine with you. You just want to do what you can to make life a little better for these rabbits and to help the Alliance run as smoothly as possible.

Before long, you become good friends with the Alliance's founder. You have a lot of respect for her, for the hard work she's put in to creating and running this all-volunteer ...

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