CHAPTER 8
MEET
MAKING THE MOST OF THE ENCOUNTER AND ENSURING YOU KEEP IN CONTROL
Whether you have connected successfully with someone via a cold call or at a networking event, you’ll have arrived at a point where you are about to MEET – the third stage in our business development process.
Sure, we’ve invented tonnes of novel ways to communicate with one another: email, phone, videoconference, teleconference, Skype, Facebook and so on. All have their merits, but I don’t care what anyone says: if you really want to know whether you should spend decent money with someone on something that matters to you, you feel much better if you’ve met them properly.
The ‘sit down, let’s have a chat about our businesses’ is where we find out whether we want to ...
