CHAPTER 7
FOLLOWING UP
MAKING THE MOST OF THE CONTACTS YOU MAKE – EFFICIENTLY, EFFECTIVELY AND ELEGANTLY
Let me reiterate: following up is something that you should do at every stage of the business development process. At each and every stage you must let people know what you are going to do next and when you are going to do it – every single time!
Following Up after a Networking Event
Networking is great, but it’s about as useful as a long-term commitment with Jordan if you aren’t going to follow up.
Depending on which books or websites you read, you’ll soon discover that it takes between five and seven contacts with a potential customer before they become an actual customer. What is more, the same all-knowing business-type gurus also assert ...
