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How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling by Nick Davies

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CHAPTER 5

NETWORKING

BUSINESS TALK FOR ‘GETTING ON WITH PEOPLE’

At the start of the previous chapter I listed networking as one of the ways in which you could make an emotional connection with prospective clients. However, it’s such a large subject, one that almost stands alone because it has become such an integral part of most working people’s lives, that it warrants its own chapter.

Most of us are not keen at networking, which is a pity, because it’s a great way to CONNECT with and move on to the third stage of my business development model, MEET people.

What Is Networking?

When most people think about networking they conjure up a room full of strangers, with name badges, clutching a glass of Pinot while balancing a plate of nibbles, desperately ...

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