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How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling by Nick Davies

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CHAPTER 4

CONNECT

MAKING AN EMOTIONAL CONNECTION TO SECURE THAT MEETING

Another aspect of developing business that many people hate is getting in touch with the people they really should meet, connecting with them. They hate it because they worry about being too pushy, but also because they approach the entire exercise with a mentality that says: ‘Why would anybody want to buy what I’ve got, there are so many other people doing miles better stuff than I/we do and anyway ours isn’t the best.’ All too often they just send out either a paper or email ‘flyer’, in the vain hope that if they send enough someone is bound to reply. Or they imagine that if they attend enough networking events (more of this later) the same effect will occur. Well, it won’t. ...

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