Chapter Forty-three. Don’t develop winners and winning relationships
Skinner’s[1] behavior modification principle states: “Every behavior you reward you reinforce.” And it doesn’t matter whether the behavior is good or bad. Let’s say you are out supermarket shopping with a small child in tow. A small child, after not very long, gets bored but can’t get your attention so decides the best course of action will be to hurl himself from his seat in the shopping cart on to the floor and roll around in a red-faced tantrum screaming, “Candy, candy, candy,” at the top of his ...
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