How to Be a Complete and Utter Failure in Life, Work & Everything: 44 1/2 Steps to Lasting Underachievement

Chapter Thirty-seven. Don’t stop always taking “no” for an answer

Quote to avoid

	“I realized early on that success was tied to not giving up. Most people in this business gave up and went on to other things. If you simply didn’t give up, you would outlast the people who came in on the bus with you.”
	--Harrison Ford

David Zucker said: “Quit now, you’ll never make it. If you disregard this advice, you’ll be halfway there.” He may be right. Research in the field of selling has shown that 73% of customers say “no” five or more times before they say “yes.” By five or more times, I mean after a phone call, a meeting, or say upon receiving some of your marvelous marketing material that is immediately filed in the trash.

The good news is that such is our ...