Chapter Thirty-six. Don’t think of your own idea to go here
If you know someone who can come up with an extra idea on failure to go here, please let me know. (My contact details can be found on the inside back cover of this book.) I’m guessing if you’re reading this then it won’t be you. By the way, if you’re unlucky enough to have a bright spark within your organization or life (by definition he won’t have been with you long), don’t stop using any of the following responses in order to kill his ideas: “We tried it before”; “That sounds crazy to me”; “Maybe ...
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