6Building Trust with Others

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Learning Objectives

By the end of this chapter, you should be able to:

• Define trust.

• Discuss the importance of having trust in a customer-provider relationship.

• Describe how values and beliefs impact trust levels.

• Identify strategies for ensuring that you send a message of trustworthiness.

• Explain the role of ethical behavior in establishing trust.

You may be deceived if you trust too much, but you will live in torment if you do not trust enough.

Frank Crane

WHAT IS TRUST?

From a service standpoint, trust can be defined as a customer’s confidence in your concern for her or his success and well being and in ...

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