13.1. SLIDECASTING: THE HOW-TO GUIDE

  1. Turn on your computer.

  2. Visit a slidecasting web site, like SlideShare.net.

  3. Upload your presentation to the site.

  4. Record your voice delivering the presentation.

  5. Upload the MP3 recording to the Web.

  6. Link your slidecast to the MP3 recording (the site will have simple instructions for doing this).

  7. Edit your deck so that the slides change in time with your voice.

  8. Sip on a margarita while cancelling those mid-winter plane tickets to Warsaw.

There. You've done it. Now, you can capitalize on opportunity right away. Your deck proves that you are the best because of A, B, and C, which you're now able to explain to people from the comfort of your slippers and robe. Of course, slidecasting doesn't replace the physical presentation; it just increases your potential audience from the maximum capacity of the venue as set by the local fire marshal to thousands or millions. No big deal.

My more insecure readers are beginning to wonder just how they are going to get more than a handful of people to care about their presentation. It's a fair question: after all, the Internet is as good at circulating garbage as it is at elevating the little man to the big stage. And no, I don't think your presentation is garbage. I simply mean that differentiating yourself from the vast multitudes out in cyberspace is a completely foreign art to many successful businesspeople today. But that doesn't get you off the hook.

The Internet and its minions (social media, search engines, communications ...

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