How to be a Presentation God: Build, Design, and Deliver Presentations that Dominate!

13.4. CHANGE THE WORLD, REMEMBER?

Tech-savvy folks never blink at another opportunity to take a part of their lives online, while others get exhausted shortly after logging into Windows and need to rest their eyes. No matter what technology brings to the table, there is still this reality: Presentations are the same as they always have been. It's you, your message, and an audience. It's personal. It's exhilarating. It's a chance to change your world.

I never want people to feel like they can't be successful at presenting because they're uncomfortable implementing one aspect of good, quality presenting. If you feel something is necessary but can't do it yourself, delegate it. Have an intern, assistant, or tech-savvy team member run your Twitter backchannel, freeing you up to be the expert on stage. Or don't use Twitter as a backchannel. Presenting is about the audience: Don't ever compromise your ability to connect with them by attempting to do something you're not good at.

The best presentations begin, in the outline phase, with a clearly defined objective. That objective guides the content, the design, and even the delivery of the presentation. For certain individuals in certain scenarios, the objective will require social media efforts and a live Twitter backchannel. For others, after reviewing and considering the objective, those elements will merely be distractions.

A presentation god is an expert at generating feeling. He can reach his hand out and touch hearts without using ...