Introduction

Introduction

When we wrote the first edition of How to Be Assertive we wanted to write a practical book on assertiveness for those students who weren’t able to attend our classes. This first edition has shown us just how universal is the interest in this issue; How to Be Assertive has been translated into 15 languages since it was first published in September 2010. It is interesting to consider that, despite cultural and religious differences in countries such as India, Germany, China, Norway and Russia, what we all have in common is a desire to live a fulfilling life that is not limited by fear and anxiety.

We have found that sometimes people are confused about what the word ‘assertiveness’ means: being assertive ...

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