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How the World Sees You - Discover Your Highest Value Through the Science of Fascination by Sally Hogshead

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CHAPTER {4}

THE ARCHETYPES

YOUR ARCHETYPE

Your Archetype has certain naturally appealing qualities. For instance:

•   The BELOVED (Passion + Trust) is nurturing, supportive, and comforting. Like warm chocolate chip cookies.

•   The CHANGE AGENT (Power + Innovation) is entrepreneurial and creative with strong goals. Imagine Steve Jobs.

•   The CONNOISSEUR (Prestige + Passion) is insightful and in the know. He has high standards and a discerning approach.

Your Archetype is almost like your personality’s own built-in superpower. It’s already there. Remember: Each Archetype adds value in a different way, making it uniquely persuasive.

Your Archetype defines how you intentionally or unintentionally express yourself and your ideas. You might be rationally ...

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