FAQ—FASCINATINGLY ASKED QUESTIONS

Q: When I look at my analytics, three Advantages have almost exactly the same percentage. What does that mean?

A: The algorithm measures your Advantages to a tenth of a percent, and your report shows the whole, rounded percentage. Your primary and secondary Advantages are determined by your top two scoring qualities. When you have more than two Advantages with the same score, it means that you can tap into that third Advantage as well.

Q: If the key is to understand how the world perceives me, why is this a self-test?

A: This is not a test built on psychology, it’s built on branding. Just as a brand communicates to consumers, you communicate to listeners. Our algorithm measures how others are most likely to perceive ...

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