A
Accounting, 24–28
Accounting profit, 25, 26, 29
Advertising- to-sales ratio, 115
Annual percentage rates (APRS), 111
Association to advancecollegiate schoolsof business (AACSB), 8
Average
total cost, 19, 27
unit cost, 27
Avoidable fixed costs, 108
B
Backward integration, 98, 102
Bargaining power of buyers, 29, 93
buyer bargaining power, reduce, 101
buyer switching costs, 101
distributors or retailers, 102
product differentiation, 101
buyer switching costs, 97
costs spent, percentage of, 99
few buyers, 95
industry’s product, impact of, 101
integrate backward, 98
product differentiation, 96
profitability, 100
supplier’s product, 100
Bargaining power of suppliers, 29
Bertrand oligopoly, proactive strategies to prevent
building brand ...
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