Appendix II

Relevant Published Case Studies

Available through Harvard Business Publishing.

1. Borders Group, Inc.

2. Netflix, Inc.: Streaming Away from DVDs

3. Movie Rental Business: Blockbuster, Netflix, and Redbox

4. Swimming in the Virtual Community Pool with Plenty of Fish

5. MySpace

6. Virgin Group: Finding New Avenues for Growth

7. The Fall of Enron

8. Google, Inc.

9. The New York Times Paywall

10. eReading: Amazon’s Kindle

11. Forever: De Beers and U.S. Antitrust Law

12. Price-Fixing Vignettes

13. Bitter Competition: The Holland Sweetener Co. vs. NutraSweet

14. Viagra in China: A Prolonged Battle over Intellectual Property Rights

15. The Huffington Post

16. Reed Supermarkets: A New Wave of Competitors

17. The Hawaiian Airline Industry, ...

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