GROWING AROUND THE WORLD
OVER THE PAST SEVERAL DECADES,MANAGERS OF ESTABLISHED companies have faced one of the biggest opportunities in the history of business: The chance to dramatically grow revenues by expanding globally.
It’s a set of opportunities that comes with its own set of challenges. Different governments play by dramatically different rules—as the CEO of Amway learned when China outlawed direct sales, the marketing model his firm had been using for decades. Managing a global workforce adds complexity—which is why one CEO describes how he abandoned traditional notions of “expatriates” and “locals” and instead created an executive corps that’s evolved beyond having a “home” market. Some of the challenges are cultural: In a memorable ...
