O'Reilly logo

How I Did It: Lessons from the Front Lines of Business by Daniel McGinn, Harvard Business Review

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Duke Energy’s CEO on Learning to Work with Green Activists

by James E. Rogers

James E. Rogers is the chairman, president, and CEO of Duke Energy.

The Idea

When James Rogers became CEO at then-ailing PSI (now Duke Energy), he was determined to listen to all its stakeholders. But environmentalists posed a particular challenge: The green movement had long viewed the energy industry with skepticism.

“How can you advocate for a low-carbon future when your company is among the largest emitters of carbon dioxide in the United States?”

I’m asked this question a lot. It reminds me of a time about two decades ago, when I was 42 and in my second year as a CEO, trying to lead a utility back from the brink of bankruptcy. The effects of acid rain from burning ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required