The role of project sponsors is often overlooked. But for every stage of a project, there are key executive sponsor behaviors that can make the difference between success and failure.
Timothy J. Kloppenborg and Debbie Tesch
Companies undertake projects to create and improve their products, systems and services. To improve the chances that projects will be successful, it’s common for organizations to choose senior executives with an interest in the outcome to act as the project’s sponsors. Executive sponsors are responsible for lining up the necessary resources at the beginning, managing (or personally performing) certain activities while the project is underway, and ultimately delivering ...