Contributing Authors

Shawn Santos, Director of Solution Design, ServiceSource (Chapter 1)

Cory Edwards, Head of Social Business Center of Excellence, Adobe (Chapter 2)

Sara Del Grande, Senior Manager, Customer Interaction Network, Cisco (Chapter 3)

Gloria Burke, Chief Knowledge Officer and Global Portfolio Leader, Unisys Unified Social Business Practice (Chapter 4)

Shar Govindan, Director, Social Learning, Bentley (Chapter 5)

David Shimberg, Director of Global Services Marketing, BMC (Chapter 6)

John Ragsdale, VP of Technology & Social Research, TSIA (Chapter 7)

Nestor Portillo, Global Social Media Marketing Manager, Cisco (Chapter 8)

Jerome Pineau, Director of Social Strategy Consulting, Lithium (Chapter 9)

Lewis Bertolucci, Head of Social Media, ...

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