How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

Foreword

Why was this book written? This is an interesting question to start a foreword. After all, all books are written for the purpose of sharing the knowledge and expertise of the author with a varied audience—at least the business books are, like the one you are holding in your hands.

Do we need another book on social business? Are there not enough already out there? True, a lot has been written and said about social business. A lot has been written by gurus, ninjas, and rock stars—people with limited knowledge of the concept of business, but likely with some background in social networks and collaboration. These rock stars wanted to share their early experiences with social business. A few other books on social business were written by ...