How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

4. Trailblazing a Successful Path to Enterprise Social Business Transformation at Unisys

Gloria Burke, Chief Knowledge Officer and Global Portfolio Leader, Unisys

In June 2010, Unisys launched its ambitious enterprise social business transformation initiative to enhance connection and collaboration among its 23,000+ global employees, clients, and business partners and to increase the company’s market agility.

Just 18 months later, the company had achieved an adoption rate of 91 percent of its targeted 16,000 employee audience, whereas 78 percent of all global employees were using the enterprise social network; and 100 percent of senior leadership had active company social network profiles and were leveraging blogs and newsfeeds to better engage ...