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How CEOs Can Fix Capitalism by Steven Prokesch, Raymond Gilmartin

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3

Corporate Social Responsibility Should Be a Good Business, Not Just Philanthropy

Invest in Communities to Advance Capitalism

I have long believed that innovation is not just about creating new products or services; it’s also about rethinking the very nature of an organization’s relationships.

Businesses have seen this unfold on at least two fronts during the past 20 years.

First, consider how the relationship between employers and employees has evolved from a paternalistic, command-and-control contract to a more collaborative, employee-driven model. Today, enlightened employers know that, if they want great people to perform at the top of their game, they must engage and care for employees’ well-being on a variety of fronts ...

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