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How CEOs Can Fix Capitalism by Steven Prokesch, Raymond Gilmartin

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2

Creating Value: What Should Be the Priority?

What Shareholder Value Is Really About

Most CEOs, as well as some of the other contributors to this forum, appear to have a false sense of what creating shareholder value means. CEOs need to understand the principles of shareholder value and why they are so important in judging difficult trade-offs, learn about the relationship between the financial performance of the company and the company’s stock, and communicate clearly and act appropriately when expectation gaps open.

It is now in vogue to dismiss the idea that creating shareholder value should be a CEO’s guiding objective. Concepts like “societal value,” “shared value,” and “customer capitalism” are offered as desirable ...

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