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How Caesars Entertainment Is Betting on Sustainability by Bruce Posner, David Kiron, Michael Toffel, Gregory Unruh

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How Caesars Entertainment Is Betting on Sustainability

One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers.

BY BRUCE POSNER AND DAVID KIRON

In early January 2013, Gary Loveman, chairman and CEO of Caesars Entertainment Corp., the world’s most geographically diversified gaming company, listened closely as Hilary Fagan, an employee from one of the company’s Las Vegas casinos, presented her latest analysis on how customers felt about Caesars’ green programs. She had sorted through survey data from guests who had recently stayed at the company’s 450-room hotel at Harrah’s New Orleans, and she was eager to share the findings.

The numbers revealed that the more information ...

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