O'Reilly logo

How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Selected Bibliography

MARKETING MANAGEMENT

Aaker, David A. Managing Brand Equity. New York: Free Press, 1991.

———. Building Strong Brands. New York: Free Press, 1996.

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2000.

Bedbury, Scott. A New Brand World. New York: Viking, 2002.

Bond, Jonathan, and Richard Kirshenbaum. Under the Radar: Talking to Today’s Cynical Consumer. New York: Wiley, 1998.

Fournier, Susan. “Consumers and Their Brands: Developing Relationship Theory in Consumer Research.” Journal of Consumer Research 24 (March 1998): 343–374.

Gladwell, Malcolm. “The Coolhunt.” The New Yorker, 17 May 1997.

———. The Tipping Point: How Little Things Can Make a Big Difference. New York: Little, Brown & Co., ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required