Book description
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.
You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....
Table of contents
Product information
- Title: How Being a Design-Driven Company Will Get You From Good to Great
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132476638
You might also like
book
Success Built to Last: Creating a Life that Matters
Chosen by BusinessWeek as one of the top 5 books of 2006 in careers. Read the …
book
Solving the Problem of Siloed IT in Organizations
Technology silos can wreak havoc on strategic priorities and trigger a cascade of effects throughout an …
book
Boundaries for Leaders - Results, Relationships, and Being Ridiculously in Charge
The coauthor of the classic bestseller Boundaries, with over 2 million copies sold, and an expert …
book
Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems
Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash …