03/
Budweiser
Wassup
DDB Chicago
‘Wasssssuuuuuppppppp’ is a word that defines an era. To a certain demographic, the sound of it immediately provokes a smile. The expression came to prominence in True, a series of U.S. TV ads for Budweiser. The ads star a group of friends hanging out and chatting on phones, all of whom greet each other with the word ‘Wassup’. It’s a simple premise that produced a set of films that are charming, warm and funny. The first spot aired on Christmas Eve in 1999, but the ad truly took off when it was shown during the Superbowl (an event that is watched keenly for its ads as well as the football, with brands seeing the game’s massive audience as an excellent opportunity to launch major new campaigns) in January 2000. ...
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