About the Authors
We are professional Web writers and editors. We regularly coach other writers, showing how to tailor their prose for e-mail, Web pages, and discussions. We focus on text, not design or tags. If you have to write text that will go up on the Web, we're talking to you. We have written for the Internet for the last seven years, so we talk from real experience—and affection. We love the spirit of the Net.
We come out of a background in journalism (writing for magazines such as Esquire, Harper's, Reader's Digest, and TV Guide), technical communication (writing and consulting with an A-to-Z of high tech firms), art (conceptual art in New York), TV and radio (dozens of interviews, and our own shows).
Along the way, we've written 24 books ...
Get Hot Text: Web Writing That Works now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
